Naturel by Nai is a home-based skin and hair care formulation and production company in St. Lucia. The concept for Naturel by Nai was developed by Naomi Wilson-Effs a natural skincare formulation student, after discovering that a vast number of skin and hair care products available in St. Lucia contain harmful chemicals and did not produce the results they promised. Naturel by Nai initially commenced its operation in September 2020, however the covid-19 pandemic impacted her ability to fund the business. Naturel by Nai was registered in December 2023 when is gearing up for its relaunch on May 1, 2025.

 

Naturel by Nai prides itself on carefully formulating and crafting high quality natural products to meet various skin and hair challenges. The aim to cater to the growing demand for clean, eco-friendly skin and hair care options free of harmful chemicals. The product line currently includes body oils, body butters, body scrubs, hair butters, hair growth oils, twisting creams, face serums, beard balms, beard oils, scented candles and natural soaps. By carefully formulating its products, using high quality ingredients and following the formulation, Naturel by Nai maintains the superior quality of its products and consistency of every batch produced.

 

Natural by Nai caters to a diverse target market including individuals seeking natural skin and hair care solutions, as well as organisations such as event companies, wedding planners and boutique resorts desirous of having a personalized skin care product for their event. The brand appeals to individuals who prioritize sustainability, authenticity and effectiveness in the beauty regimen irrespective of age, sex, race or hair and skin type. Organisations, event planners and boutique resorts value Naturel by Nai’s ability to enhance their guest experience with eco-conscious and locally sourced beauty products that can be co-branded.

 

Naturel by Nai products empower individuals to take care of their hair and body whilst masterfully bridging the gap in wellness, indulgence and luxury. Through strategic marketing, product innovation and product differentiation, Naturel by Nai aims to capture the hearts of our target market and establishing itself as a trusted brand synonymous with natural beauty, wellness and luxury.